‘Advocacy is the pursuit of influencing outcomes including public policy and resource allocation decisions within political, economic and social systems and institutions that directly affect people’s lives”
Advocacy is used to promote an issue in order to influence policy-makers and encourage social change. Advocacy in public health plays a role in educating the public, swaying public opinion or influencing policy-makers. Media coverage is one of the best ways to gain the attention of decision-makers, from local elected officials to members of Central Government.

HEAL (Health Essayists & Author’s League) was formed on the very idea, thus being the 1st in the league to form and collate the health communicators from across the country on one neutral platform & hold endless rounds of deliberation led by medical & social experts!
Such advocacy campaigns have certain key elements, chief among them:

Strategic analysis and planning for advocacy
 Building a base of scientific support for policy change
Organizing & Building broad and deep citizen alliances, formal coalitions of organizations and informal networks of individual advocates, sometimes called "grass roots"       organizing
Lobbying ,direct advocacy and meeting with and seeking to persuade government policy makers
Media advocacy ,indirect advocacy & strategic approaches to the mass media in order to build popular understanding and support for tobacco control policy which in turn puts       pressure on policy makers

Some of our media supporters/ associates have been: